我们的核心价值
Our Core Value
Vision To become No.1 soybean product brand in Malaysia, and promote a natural and healthier lifestyle with our Chinese delicacies.
Mission To enhance the greatness of Chinese food culture to every family through our soybean products.
Value Quality, integrity, innovation, team, enthusiasm, heritage.
Co-Founder & CEO，Calvin Wong
The Ultimate Goal
Transformation Establish a good image to change the old perceptions and impressions of food processing industry
Brand optimization Build up strong regional and international superbrands image to advocate Chinese food culture.
Rewriting impression To subvert the impression of soybean product industry and rewrite the traditional management system of the whole industry.
Social responsibility Taking up the responsibility to help those in need to create a harmonious and peaceful society.
Green enterprises To be involved in development of biotechnology, create ecological and industrial tourism attractions and a gradual transformation towards green enterprise.